I read your commentary every week.
As a professional with a social science background working in the technology arm of a biotech firm.. your weekly summaries are extremely valuable in keeping me up to date.
When I read your piece on slogans and then the request to submit ones that I find memorable.. I couldn’t help but jump at the change to share Genentech’s slogan “In Business for Life”.
One of my enduring favorites is Alka Seltzer: “Plop, plop, fizz, fizz. Oh what a relief it is.”
I think you may have mentioned it before, but I keep using Timex’s slogan half a century later: “Takes a licking and keeps on ticking.”
I enjoy reading your weekly commentary. I have a memorable experience with a slogan. I used to work for a bank in the 1980′s called Ameritrust. Once we had a meeting and were shown two commercials for our new ad campaign:
“Ameritrust – The Shortest Distance.” The concept was that Ameritrust could help you achieve your financial goals in the shortest time. One of the commercials showed someone playing a trumpet. I remember the look of bewilderment on everyone’s face after the commercials played. They just didn’t seem to be about banking. We were handed t-shirts with the new ad campaign slogan and the meeting was over.
The bewilderment must have been contagious, because the TV ad campaign ran less than a week, then disappeared. And it was never mentioned again, like it never happened. I decided to call it : “Ameritrust – The Shortest Ad Campaign.”
I still have the t-shirt.
Here are a few slogans that I think are pretty good:
- “Be all you can be.” (The Army)
- “The few, the brave, the Marines.” (The Marines)
- “Quality is Job 1.” (Ford)
Jonathan B. Spira is CEO and Chief Analyst at Basex.