Test Drive: BlackBerry App World

BlackBerry App World Categories

BlackBerry App World Categories

BlackBerry App World is now open for business.  The new application store is available from BlackBerry smartphones with a trackball or touchscreen such as the Pearl, Bold, Curve, and Storm; it does not support older BlackBerry devices with side wheels, which means that millions of knowledge workers with these models cannot benefit from what the store has to offer without replacing their hardware.

I only had an hour or so to explore the store; for this I used a BlackBerry Bold and AT&T’s 3G network, later switching to Wi-Fi to see if downloads were significantly faster (they weren’t).  To install, I had to first go to a Web page and initiate the installation process.  That put the App World icon in my download folder (incidentally, if you don’t know to look there, you won’t find it) and I moved it to the top-level menu.  Once in App World, I found hundreds of applications in categories such as News, Weather, Finance, Games, Productivity, Social Networking, and Health.  Many are free but some were relatively pricey ($59.99).

Installing a free app was simple and easy.  I downloaded multiple apps, including Viigo and Slacker Radio, and was soon listening to the Leningrad Philharmonic Orchestra playing the Sabre Dance. I was able to also check the weather and news reports in Viigo while the radio continued to play.  I then added the Nobex Radio Companion and was able to choose from thousands of radio stations in the U.S.  Nobex will also e-mail you song details with links that support Apple iTunes and Amazon.com, although you can’t purchase music directly from the BlackBerry at this time (but you can forward the e-mail to your computer to make the purchase).  I didn’t download the App World’s Facebook app; it’s the same one that’s been available for the BlackBerry for quite a while.  I couldn’t find a Twitter client although CellSpin and Viigo promise to support Twitter.

Purchasing applications was far clumsier than what Apple offers in its App Store: the first time I selected an application I wanted to purchase, AP News for $2.99, instead of offering to charge it to my mobile phone number, it offered me one payment choice: PayPal.  For those users who either don’t have PayPal or don’t wish to open a PayPal account, this seems a bit limiting.  Even when I tried to make the purchase through PayPal, it didn’t go through: “There was a problem connecting to the payment system. Your transaction may not have been processed…”  The best it could then offer me was an “attempt to retrieve the application purchase.”  It turned out that the charge had gone through and I was later able to install the AP app.  After testing it, I liked the free Viigo app better for news and information.

A few naming conventions were a bit odd (of what benefit is a “Boston News Web Shortcut” or “Fox News Bookmark”?) but in general, it was easy to find and learn about new applications.  Most have screen shots and product summaries and many have reviews.  I found that e-mailing a link from App World (so I could read more about the application on my laptop) did little good as the link was only accessible from the device.

Features include keyword search, reviews, recommendations, and a folder called My World, which keeps track of downloaded applications and facilitates reinstallation and transfer of applications to a device.

Jonathan B. Spira is CEO and Chief Analyst at Basex.

Comments are closed.


google