Rekindling the Flame – Amazon Introduces Kindle 2
When the original Amazon Kindle was introduced, I tried very hard to like it. While there were many things that it did well (see my original review), the reader experience was ultimately unsatisfying. At the time of its introduction, however, the Kindle was certainly the latest and probably greatest eBook reader, a concept that goes back to Sony’s introduction of the Bookman in 1991 and the Sony Data Discman in 1990.
The original Bookman weighed two pounds and could play full-length audio CDs. It was, essentially, an 80286-based, MS DOS-compatible computer with a 4.5″ monochrome display. Even before the Bookman, Sony had introduced the Data Discman Electronic Book Player. The Discman weighed only 1.5 pounds and books had to be created using the Sony Electronic Book Authoring System. Its three-hour battery life, relatively low resolution, and limited content greatly limited its utility and, ultimately, its lack of success.
All of these designs, including the newest Kindle, overlook the rather profound question of what makes for a satisfying book-reading experience.
It all boils down to the fact that reading a book is just that, something one does with paper. No amount of searchable text, clickable links, and video wizardry will replace that experience, and putting a table of contents, page numbers, and an index around words that come to the reader electronically is a different reading experience.
Books also have other advantages, including a drop-proof, shock-proof chassis, extremely low power consumption, and a bulletproof operating system.
What we read from did migrate once before. By the end of antiquity, the codex had replaced the scroll. The codex user interface was improved over time with the separation of words, use of capital letters, and the introduction of punctuation, as well as tables of contents and indices. This worked so well, in fact, that 1500 years later, the format remains largely unchanged.
With the original Kindle, the reader experience, while light-years ahead of reading a book on a laptop, was still greatly lacking compared to the pleasure readers continue to derive from paper books (it appears we are at the cusp of having to create a retronym, “paper books,” to describe the non-eBook variety). My 1996 “invention” of the Lazerbook , an in-home device that printed books on demand on reusable paper, has still not yet been built but I suspect that, were it to arrive on the scene today, readers would still prefer paper.
This week Amazon introduced Kindle 2. Although units are not yet available for purchase (although Amazon is accepting pre-orders now) or for testing, I suspect that I will like this Kindle a whole lot more. In addition to the new Kindle, Amazon said it would start to sell e-books that can be read on non-Kindle devices including mobile phones. It also announced an exclusive short story by Stephen King.
Kindle 2, sporting a new design with round keys and a short, joystick-like controller, has seven times the memory of the original version, a sharper display, and it turns pages faster. Despite these improvements, the price remains the same: $359. At the launch, Amazon CEO Jeff Bezos told the audience that “our vision is every book, ever printed, in any language, all available in less than 60 seconds.” Amazon also announced Whispersync, a feature that allows the reader to start a book on one Kindle and continue where he left off on another Kindle or supported mobile device.
Apple and Google, not traditional book publishers, represent the greatest challenge to the Kindle beyond, of course, the codex. Google has, to date, scanned millions of books, many out of print and hence not easily available in traditional form. Readers can find several e-book programs online for the iPhone and iPod Touch.
What will the future hold? Check with me in, say, 1500 years.
You can order the new Kindle from Amazon.
Jonathan B. Spira is the CEO and Chief Analyst at Basex.

February 12th, 2009 22:31
I wonder if the convenience of the kindle makes it worth the $359.00 price tag
February 24th, 2009 18:35
Kindle is a practical step toward saving trees since it’s more practical than carrying around a stack of books.
April 3rd, 2009 09:13
[...] regular readers know, I was not a fan of the original Kindle and I haven’t yet tested Kindle 2 , although its design does appear to address a few of the shortcomings I noted in the [...]
May 6th, 2009 21:52
[...] larger Kindle eBook reader. The electronic paper display is 2.5 times the size of the current Kindle model and, at 535 g, the weight is double the current model. It will store 3,500 books compared to [...]
August 15th, 2009 17:56
[...] larger Kindle eBook reader. The electronic paper display is 2.5 times the size of the current Kindle model and, at 535 g, the weight is double the current model. It will store 3,500 books compared to [...]
December 13th, 2009 21:48
Kindle 2: Amazon’s New Wireless Reading Device (Latest Generation) I saw the Kindle 1, was uninterested, then saw the Kindle 2 and ordered it, at first to put my text books from school on it so I wouldn’t have to carry them around (I walk with a cane and do college online). When the Kindle finally came, I found that it wasn’t compatable with the .pdf format of the ebooks, and decided to return it. One night when I didn’t have homework, I got out my Kindle and decided to see what was what with it. I looked on Amazon and saw that they had samples of first chapters that you could read for free. I decided to try a book called “The Bee” which had very good write-ups. The chapter was wired to my Kindle in seconds and I couldn’t put it down!!! With my Kindle on the arm of my chair and my grapes in my lap, I’m still reading. I left my chair for a few minutes and when I came back my Kindle had gone into sleep mode but when I turned it back on it went right to the page where I had stopped reading. After a while I needed music and was looking to turn my PC on to listen when I noticed that the Kindle had “background music.” I read the instructions and was able to download MP3′s from my PC to the Kindle. By then, I had named my Kindle “Stella”
because it is my friend. I can eat while I read without dirtying pages and I on’t have to worry about the pages turning when I lift my hand. I carry my Kindle in my bag wherever I go (I read while waiting in line at stores; at the doctor’s or dentist’s office; and at school parent-teacher meetings while waiting to see the various teachers; I carry my “books” everywhere!). I’ve cancelled my book club and am in the process of returning books that are still in boxes because I haven’t had a chance to read them. I bought a light that attaches to my Kindle but I find that when it is too dark to read I can just let my Kindle read to me! (You have to be careful with this because if you fall asleep it will read on and when you wake you won’t remember what it said. But you can bookmark where you were before you let it get started.) As far as I’m concerned, the Kindle is five star, and will be six star as soon as it can download my .pdf textbooks. There is so much that the Kindle can do that I haven’t even begun to sample; I will get there after I finish reading my books.