Three Visionary Views: Basex Strategic Thinkers Conference, September 2004

As frequent attendees of Basex Strategic Thinkers conferences know, one won’t find the VP of marketing from an IT company on the podium presenting his company’s 12-18 month roadmap.  Most speakers are end users, seasoned executives with experience in selecting, deploying, and managing Collaborative Business Environments (CBEs) and they speak about their experience in the trenches.

It is, however, equally important to hear from the companies that supply the tools used to build Collaborative Business Environments.  To round out the program, Basex invites senior executives from vendor companies to participate in the Visionary Vendor panel.  Each of the selected companies thrives on innovation and we ask executives to detail their long-term views on how Collaborative Business Environments will evolve and what the collaborative workplace will be like in a three to five year timeframe.  We also proscribe their presenting a 12-18 month product roadmap or infomercial.

So what did the Visionary Vendors have to say?  Elizabeth Eiss, president and chief operating officer of Xpert Universe, an expertise location company, pointed out that undocumented knowledge will be key to successful Collaborative Business Environments.  Basex’ own research demonstrates that most knowledge (as much as 80%) is stored in people’s heads, and that this resource leaves the building at the end of the day.  Managing it  – and making it accessible throughout the enterprise – will be a key challenge.  Moreover, creating rich tools with a CBE – possibly even replicating a face-to-face meeting virtually – will make all the difference.  When deploying such tools as expertise location, companies, Eiss pointed out, will need to adhere to Basex’ One Environment Rule to provide a rich user experience.

Graham Glynn, founder and CEO of Learning Management Solutions, pointed out that knowledge workers really need a single environment for accessing and organizing information – one that essentially follows them from cradle to grave, making it as simple to go to last week’s presentation file as course material from university a decade earlier.  This type of tool should serve the individual user, first and foremost, he noted, and should cover both personal and professional activities.  The challenge ahead is to connect information from multiple sources into information sets appropriate for projects and special interests.  Who hasn’t wanted to go back five or ten years, to coursework from university or notes from a chance meeting?

Eric Winsborrow, senior vice president, corporate strategy, for Cloudmark, an e-mail security company, stood in at the last moment for Cloudmark CEO Karl Jacob, and pointed out that many companies are still caught in an unsuccessful battle against spam e-mail.  If this scourge is not resolved sooner rather than later, the very effectiveness of the tools we rely upon on a minute-by-minute basis, such as e-mail, will be significantly diminished.  Spam e-mail represents a grave risk for the future of CBEs if not contained.  Attendees might’ve imagined they were suddenly in a university biology class, when Winsborrow turned his attention to the DNA of spam e-mail messages.  E-mail – as well as other documents – has a genetic map and each message a DNA.  Classifying e-mail messages by genetic similarity may provide a new means of identifying spam e-mail more accurately.  Spam e-mail has, in effect, “SpamGenes.”

The outlook for the future of Collaborative Business Environments, according to our speakers, is bright.  CBEs will allow knowledge workers to tap experts and tacit knowledge, and will maintain that knowledge and more from cradle to grave.  The CBE will be spam free, for the most part, as tools which identify spam based on a message’s DNA will get knowledge workers the messages they need and relegate junk mail to the dustbin.

Ellen Pearlman is a senior analyst at Basex.

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